How do you get more audiences to buy tickets when the orchestra or ensemble performs?

Determined to attract more new and loyal audiences the Danish orchestras and ensembles embarked on an ambitious project together with RasmussenNordic and DEOO (Danish Orchestras, Ensembles and Opera Institutions).  The TUTTI-project set out to gather knowledge about the needs and barriers of potential audiences that prevent them from buying a ticket. The project also uncovered what the potential is for attracting the Danish population and from there the orchestras and ensembles created new strategies, audience development initiatives and a tool book professionalizing the work they do with audiences.

We are halfway into the 3-year project and so far we have: